Tuesday, 30 September 2014

Is Language Training the Answer?

Although language is an obvious difference between cultures, often times in business it's more important to have partnership building skills than to be fluent in another language. When you're considering going into a new market, like China, there are regulations that require you to have a local partner.

Choosing a partner and convincing them to choose you is your goal. If you are unable to convince a local company that you care about doing business with them, then it's unlikely that fluency in their language will tip the scales in your favor. Start by thinking about your values and how they would match or complement a local company.

Not surprisingly, language skills companies like Rosetta Stone will disagree with me; for a different business perspective listen to my #nomadnote.


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