How Can I Apply This To an International Assignment?
Super organisms survive in hostile environments. A super organism exists without its resources being taken by the cannabilism of self interest. You can apply this philosophy to choosing who you send to open a market.
If you want to promote success in your international assignments, create a cohesive group of people who can promote evolution in the local community.
Rather than choosing the highest performer to send abroad, why not choose the best team and make sure you enable them to work together? Support can be financial, it can be time together and it can be communicating and motivating the super organism around its shared values.
Choose inspiring groups who create those moments in our lives when we act together for a higher purpose.