Drivers for Emerging and Fast-growing Markets
Top Driver: 82% of companies surveyed cite market growth opportunities.
- 45% EFGMs’ lower cost base
- 42% access to other nearby major markets.
- 49% competitive pressure in home markets
- 51% cite the economic slowdown in home market.
Is It Worth It?
PwC reported that “eighty percent of respondents report average annual revenue growth of more than 5% in EFGMs in the past three years, while 40% enjoyed annual growth of more than 15%.”
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